To achieve a strategic shift at low cost, focus on the extremes – the people, acts, and activities that exert a disproportionate influence on performance.
To varying degrees, companies may face four types of hurdles to strategy execution: The Cognitive Hurdle, The Resource Hurdle, The Motivational Hurdle, and The Political Hurdle. The Price Corridor of the Target Mass is a tool managers can use to determine the right price to unlock the mass of target buyers.
Buyer Utility Mapīuyer Utility Map outlines all the levers companies can pull to deliver exceptional utility to buyers as well as the various experiences buyers can have with a product or service. This allows them to build a viable business model. Sequence of Blue Ocean StrategyĬompanies need to build their blue ocean strategy in the sequence of buyer utility, price, cost, and adoption. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value. Instead of concentrating on customers, companies need to look to noncustomers. Pioneer Migrator Settler MapĪ useful exercise for a corporate management team pursuing profitable growth is to plot the company’s current and planned portfolios on the Pioneer-Migrator-Settler Map. The Six Paths Framework allows managers to address the search risk many companies struggle with. ERRC GridĮRRC Grid is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean. The Four Actions Framework is used to reconstruct buyer value elements in crafting a new value curve or strategic profile. The strategy canvas is a central diagnostic tool and an action framework for building a compelling blue ocean strategy.
Visualizing StrategyĪ structured four-step process involves visual exploration to unlock people’s creativity for pushing a company’s strategy towards a blue ocean. It is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. Value Innovation is the cornerstone of Blue Ocean Strategy. Blue Ocean Strategy and corresponding tools created/developed by W. I hope as a business leader and/or strategist you will enjoy this post. In this post, I will provide the list of Blue Ocean Strategy Tools any organization can apply to create new market spaces and make the competition irrelevant.
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